How One YouTube Video Booked Us Out For An Entire Month

(And Why I'm Finally Offering This To Others)

In August, I uploaded a video to YouTube.

Nothing fancy. Just me, talking about what I’ve learned after reading 200 self-published books.

The video got 40,000 views.

More importantly? It generated enough qualified leads to book PublishingPush solid until the end of October.

Zero ad spend. No fancy funnel. Just me, sharing what I know.

The Thing I’ve Been Ignoring

For over a decade, I’ve helped authors tell their stories through books. That’s been my focus. My business. My expertise.

But here’s what I’ve realised: while I was busy helping others tell their stories, I accidentally built something else entirely.

I built a personal brand that drives my business.

Not intentionally at first. I just started sharing what I was learning. Writing newsletters. Making videos. Posting on LinkedIn.

The numbers crept up:

• 47,000+ newsletter subscribers across two Substacks

• 15,000+ YouTube subscribers across two channels

• 14,000+ LinkedIn followers

• 14,000+ Instagram followers

• 23,000+ Twitter followers

But here’s what matters more than the vanity metrics:

My personal brand generates a consistent pipeline of qualified leads that costs nothing but my time.

That one video? It’s not an outlier. It’s the system working.

The Irony Isn’t Lost On Me

I’ve spent years helping people tell their stories through books.

Meanwhile, I’ve grown a 7-figure business by telling MY story through newsletters, YouTube, and LinkedIn.

The same principles apply. The same fundamentals. Just different mediums.

What This Actually Looks Like

Most founders or leaders know they should be building a personal brand.

They know they should be posting on YouTube, LinkedIn and writing emails. Creating content. Establishing thought leadership.

But they’re stuck in one of three places:

1. Haven’t started - Too busy running the business, don’t know where to begin, paralysed by perfectionism

2. Started but stalled - Posted for a few weeks, got crickets, gave up

3. Creating content that doesn’t convert - Getting engagement but no actual business results

I’ve been through all of these phases. And I’ve figured out what works.

Not theory. Not guesswork. Actual systems that generate pipeline.

The Offer

I’m taking on 2-3 clients for Q4/Q1.

This isn’t for everyone. It’s specifically for B2B founders who:

• Know their personal story could drive business growth

• Have genuine expertise worth sharing

• Are willing to show up consistently (this isn’t a hack, it’s a system)

• Want to build pipeline without burning cash on ads

What you get:

• Personal brand strategy tailored to your business and strengths

• Content systems across LinkedIn, YouTube, and/or newsletter (depending on what makes sense for you)

• Direct mentorship from someone who’s actually built multiple audiences that generate revenue

• The frameworks I’ve used to create content that converts viewers into customers

• Advice on scripting, thumbnails, editing, audio and more

This is £2 to 6k per month for a 3-month minimum (depending on my involvement, scope of services etc)

I’m condensing years of trial and error for you here and thousands spent on experts to help figure this out.

Why This Works

Here’s the thing about personal brand done right:

It’s not about going viral. It’s not about follower counts. It’s not even really about “engagement.”

It’s about building a system that consistently puts you in front of your ideal customers, demonstrates your expertise, and generates inbound interest.

That one video that booked us out? It wasn’t lucky. It was strategic.

I knew what our ideal customers struggle with. I shared genuine insight from my experience. I made it valuable even if they never hired us.

And the right people reached out.

That’s replicable. Teachable. A system.

And these videos keep bring me leads, years after pressing publish.

If This Resonates

I’m not going to hard-sell you.

If you’re a founder, CEO or leader who’s been thinking about building your personal brand but haven’t made it happen yet—or you’ve tried and it hasn’t worked—let’s talk.

I’m genuinely only taking on 2-3 clients because I still run PublishingPush full-time.

But I know I can help. Because I’ve done it. Multiple times. Across multiple platforms.

If you want to explore whether this makes sense for you, reply to this email or DM me on LinkedIn.

Let’s see if your story is ready to drive your business forward.

Patrick