How I Replaced £12,000 in Ads With YouTube
The lessons, mistakes, and methods behind building a channel that grows your business
Four years ago, I started a YouTube channel for my business with absolutely no clue what I was doing.
I made every mistake in the book. Bad thumbnails. Terrible audio. Videos that rambled for 20 minutes when they should have been 5. I wasted months creating content nobody wanted to watch.
But here's what changed everything: I stopped trying to "become a YouTuber" and started treating YouTube like what it actually is—the most powerful business growth tool available today.
Through trial and error (and learning from creators like Ali Abdaal, George Blackman, and Jamie Rawsthorne), I cracked the code on turning YouTube views into actual revenue.
That first channel now has over 10,000 subscribers. More importantly, it's driven real business results. We've generated hundreds of qualified leads, built unshakeable trust with our audience, and grown revenue far more effectively than any paid campaign I've ever run.
When I launched a second channel for Publishing Push, it completely replaced £12,000 per month in ad spend—£10K from Google ads and £2K from Facebook.
Today, our entire marketing strategy fits on a sticky note: Publish YouTube videos. Send this newsletter. That's it.
Here's what most entrepreneurs get wrong about YouTube
Everyone thinks YouTube is "oversaturated." That it's too late to start.
That's the biggest lie in marketing right now.
While your competitors are sitting on the sidelines debating whether YouTube is "worth it," there's a massive shift happening that's creating the biggest opportunity for service businesses in over a decade.
YouTube TV viewing has exploded 400% in just the past few years. People are treating YouTube like Netflix—except they're actively searching for solutions to their problems, not just entertainment.
82% of US adults use YouTube. That's 216 million potential customers.
And here's the kicker: 95% of your competitors still aren't on YouTube. Of the 5% who are, most are stuck posting random, unhelpful videos whenever they feel like it.
That's your competitive advantage right there.
The language of the internet is video
I've spent a decade helping entrepreneurs tell their stories in writing. But video? Video pre-sells you better than any website, blog post, or sales page ever could.
When someone contacts you after watching your videos, they're already warmed up. They trust your expertise. They understand your approach. Your sales cycle shortens dramatically, and your closing rates skyrocket.
Just look at creators like Ryan Trahan (featured on My First Million)—he's built an empire by mastering video storytelling that converts viewers into customers.
Even tiny channels are making bank. Take Ingemar—his channel has barely any subscribers, but I've personally bought £1,000 of services from him and referred multiple people his way. Why? His videos positioned him as the expert I needed.
I'm putting everything I've learned into a new course
People keep asking how I've built not one but two profitable YouTube channels while running multiple businesses.
The truth is, I follow a specific set of methods and principles I've developed over four years of testing, failing, and iterating. And they work.
Which is why I'm creating YouTubePreneur—a comprehensive course for entrepreneurs who want to grow their business using YouTube, not become full-time content creators.
This isn't about chasing vanity metrics or going viral. It's about revenue. Real, measurable business growth.
Here's what you'll get:
The Core Methods:
The SEO Method: How to rank videos so your ideal customers find you
The Packaging Method: Repackaging proven content ideas that convert
The Mining Methods: Finding goldmine video ideas in your own comments and competitors' channels
The Multi-Channel Strategy: Why you should have multiple niche channels (and how to manage them)
The Email Collection System: Turning every video into a lead magnet
The Revenue Optimisation Framework: Converting views into paying customers
Plus: My actual analytics, real comments from customers who found me through YouTube, and the exact templates I use for everything from video scripts to thumbnail designs.
This opportunity won't last forever
YouTube's algorithm recently changed to push small channels (under 500 subscribers) to the front of the line. You're literally competing on equal footing with creators who have millions of followers.
But your competitors will figure this out eventually. The smart ones will start investing in YouTube. They'll start creating helpful content and building relationships with your potential customers.
When that happens, your window gets much smaller.
The compound effect is real—the earlier you start, the bigger your advantage becomes.
Right now, while you're reading this, someone in your industry is uploading their first YouTube video. They're not better than you. They don't have more expertise. They're just willing to take action.
Ready to join YouTubePreneur?
If you want to be part of the course when it launches, just hit reply to this email and I'll share all the details.
If you'd prefer one-on-one consulting—whether that's on scripting, thumbnails, video strategy, or channel growth—reply to this email too.
I genuinely believe YouTube is the single most powerful marketing tool for entrepreneurs right now. I've seen firsthand what it can do for businesses of all sizes.
The question isn't whether YouTube works for business growth. The question is: will you claim your share before your competition does?
Best, Patrick
P.S. Remember, this isn't about becoming the next MrBeast. This is about building a profitable marketing engine that works while you sleep, turns strangers into customers, and grows your business faster than any other channel you've tried.